- Projects -

Plan and design your next adventure - the new luxury way to rustic-travel

E8 Labs created a robust luxury travel app. With its custom travel preferences, detailed reviews & recommendations the accompanying app turns your next vacation into a truly immersive experience.

All Projects

Tasks:

Research & Analysis - UI & UX Design - Interactive Prototyping

01.

Ideate

& test

As part of this project, E8 adopted a fully collaborative working model with several key members of the target demographic in order to streamline knowledge transfer. This was just as important for ongoing success as the product itself as it informed the overall project approach.

BUSINESS CHALLENGE

The rising trend of rustic-luxury travel has revolutionized the way people experience the outdoors. But, there are a number of business challenges surrounding this new type of niche travel. From fragmented experiences across different travel sites to inconsistent customer satisfaction scores that lower customer retention and referral rates.

This quickly growing industry needed a clearly defined gold standard experience that would serve as the baseline from which customers could procure curated destination-travel experiences.

EMPATHIZE & DEFINE

First, E8 needed to identify the common stresses and friction points before and during the travel booking experience, and alleviate these for the millions of guests that visit rustic travel destinations each year.

Ultimately, the goal was to silently pull the strings in the background so that travelers could focus on what they came there to do, disconnect from technology and enjoy the serenity of nature.

THE SOLUTION

The rustic travel app is designed to remove friction points and improve the overall customer experience for rustic luxury travelers. In doing so the product also aims to alleviate operational challenges on behalf of each respective luxury accommodation and neighboring activity providers by handling all logistics and setting the right expectations upfront.

To achieve this mission, I defined the 3 crucial moments for prospective travelers. While every moment matters, there are three key events that truly set the course for each upcoming trip.

These include:

Curated Destinations - Pre Booking
Travel Snapshots - Discovery
Setting Expectations and Follow Up - Post Booking

Each event carries its own unique set of considerations.

03.

Travel

details

02.

Travel snapshot

Get a snapshot of highly-curated luxury destinations. View price, weather, ratings, amenities and more.

Next Project

04.

& filter

Refine and filter search criteria to get the exact vacation result you're looking for, Not sure what you want? No problem, explore recommendations and curated destinations.

05.

Map

& explore

Use the integrated map feature to further plan and explore the local area of any destination. Save your favorite restaurants and activities to ensure your trip meets everyone's expectations.